The Trenches of Logo Design

Logo Design | Matthew Mckissick

A lone graphic designer told me years ago when I was a cocky first-year design student that logos are the easy ones. A fool, he was a madman. The ever-dreaded logo is one of the most challenging tasks, in my opinion, in the design industry. Who knew slapping type and shape into a 5x5" 300 PPI art board could make you claw at your facial skin and yell profanities. However, when you are finished and crack a grin, it is damn rewarding.

The logo I have prepared for your eyes is a simple yet dynamic mix of elements to convey a militia service—a fighting organization performing writing tasks for your 'Ooh la la' pleasure.